« previous next »

Author Question: The higher the product involvement, the _____ the need for marketing communications. a. greater c. ... (Read 68 times)

aabwk4

  • Hero Member
  • *****
  • Posts: 593
on: Jun 29, 2018
The higher the product involvement, the _____ the need for marketing communications.
 a. greater c. narrower
  b. less d. None of the above.

Question 2

If the difference between actual and potential sales is large, then much of the market is _____.
 a. competitive c. saturated
  b. undeserved d. None of the above.


ashely1112

  • Sr. Member
  • ****
  • Posts: 347
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Products that create involvement are likely to motivate consumers to seek information about the product.

Answer to Question 2

B
Market potential considers the difference between actual and potential sales.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The first successful kidney transplant was performed in 1954 and occurred in Boston. A kidney from an identical twin was transplanted into his dying brother's body and was not rejected because it did not appear foreign to his body.

Did you know?

The first-known contraceptive was crocodile dung, used in Egypt in 2000 BC. Condoms were also reportedly used, made of animal bladders or intestines.

Did you know?

The term pharmacology is derived from the Greek words pharmakon("claim, medicine, poison, or remedy") and logos ("study").

Did you know?

A recent study has found that following a diet rich in berries may slow down the aging process of the brain. This diet apparently helps to keep dopamine levels much higher than are seen in normal individuals who do not eat berries as a regular part of their diet as they enter their later years.

Did you know?

Famous people who died from poisoning or drug overdose include, Adolf Hitler, Socrates, Juan Ponce de Leon, Marilyn Monroe, Judy Garland, and John Belushi.

Apidium may be ancestral to all later higher primates and is reconstructed as looking like a small-b Apidium may be ancestral to all later higher primates and is reconstructed as looking like a small-b
Community colleges have opened higher education to millions of students who would not otherwise have ... Community colleges have opened higher education to millions of students who would not otherwise have ...
Involvement of LDL receptors in cholesterol uptake and metabolism Involvement of LDL receptors in cholesterol uptake and metabolism
Use the product rule to find derivative Use the product rule to find derivative
Find the two integers that have a sum of 20 and a maximum product Find the two integers that have a sum of 20 and a maximum product
Parents who have higher levels of education encourage their children to be educated Parents who have higher levels of education encourage their children to be educated
Video: Lactation and Breast Feeding

For a complete list of videos, visit our video library