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Author Question: Which marketing communications objective is to achieve a certain level of purchases in a given ... (Read 18 times)

joesmith1212

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on: Jun 29, 2018
Which marketing communications objective is to achieve a certain level of purchases in a given period of time as a direct function of the campaign (repeat purchases, brand satisfaction, brand loyalty, brand commitment)?
 a. brand feel c. brand sales
  b. brand do d. brand repeat

Question 2

Which marketing communications objective is to induce a certain level of the target market to purchase (or at least to make plans to purchase) the product?
 a. brand learn c. brand do
  b. brand feel d. brand sales


bfulkerson77

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Definition of brand repeat

Answer to Question 2

C
Definition of brand do objective


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