Author Question: Which marketing communications objective is to achieve a certain level of purchases in a given ... (Read 57 times)

joesmith1212

  • Hero Member
  • *****
  • Posts: 549
Which marketing communications objective is to achieve a certain level of purchases in a given period of time as a direct function of the campaign (repeat purchases, brand satisfaction, brand loyalty, brand commitment)?
 a. brand feel c. brand sales
  b. brand do d. brand repeat

Question 2

Which marketing communications objective is to induce a certain level of the target market to purchase (or at least to make plans to purchase) the product?
 a. brand learn c. brand do
  b. brand feel d. brand sales



bfulkerson77

  • Sr. Member
  • ****
  • Posts: 331
Answer to Question 1

D
Definition of brand repeat

Answer to Question 2

C
Definition of brand do objective



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Only one in 10 cancer deaths is caused by the primary tumor. The vast majority of cancer mortality is caused by cells breaking away from the main tumor and metastasizing to other parts of the body, such as the brain, bones, or liver.

Did you know?

Today, nearly 8 out of 10 pregnant women living with HIV (about 1.1 million), receive antiretrovirals.

Did you know?

A serious new warning has been established for pregnant women against taking ACE inhibitors during pregnancy. In the study, the risk of major birth defects in children whose mothers took ACE inhibitors during the first trimester was nearly three times higher than in children whose mothers didn't take ACE inhibitors. Physicians can prescribe alternative medications for pregnant women who have symptoms of high blood pressure.

Did you know?

Oxytocin is recommended only for pregnancies that have a medical reason for inducing labor (such as eclampsia) and is not recommended for elective procedures or for making the birthing process more convenient.

Did you know?

Hypertension is a silent killer because it is deadly and has no significant early symptoms. The danger from hypertension is the extra load on the heart, which can lead to hypertensive heart disease and kidney damage. This occurs without any major symptoms until the high blood pressure becomes extreme. Regular blood pressure checks are an important method of catching hypertension before it can kill you.

For a complete list of videos, visit our video library