Author Question: Which marketing communications objective is to achieve a certain level of purchases in a given ... (Read 56 times)

joesmith1212

  • Hero Member
  • *****
  • Posts: 549
Which marketing communications objective is to achieve a certain level of purchases in a given period of time as a direct function of the campaign (repeat purchases, brand satisfaction, brand loyalty, brand commitment)?
 a. brand feel c. brand sales
  b. brand do d. brand repeat

Question 2

Which marketing communications objective is to induce a certain level of the target market to purchase (or at least to make plans to purchase) the product?
 a. brand learn c. brand do
  b. brand feel d. brand sales



bfulkerson77

  • Sr. Member
  • ****
  • Posts: 331
Answer to Question 1

D
Definition of brand repeat

Answer to Question 2

C
Definition of brand do objective



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

According to animal studies, the typical American diet is damaging to the liver and may result in allergies, low energy, digestive problems, and a lack of ability to detoxify harmful substances.

Did you know?

Malaria was not eliminated in the United States until 1951. The term eliminated means that no new cases arise in a country for 3 years.

Did you know?

The strongest synthetic topical retinoid drug available, tazarotene, is used to treat sun-damaged skin, acne, and psoriasis.

Did you know?

Sperm cells are so tiny that 400 to 500 million (400,000,000–500,000,000) of them fit onto 1 tsp.

Did you know?

More than 34,000 trademarked medication names and more than 10,000 generic medication names are in use in the United States.

For a complete list of videos, visit our video library