Within marketing research, heterogeneity is generally used to ...

[michelleunicorn]

Within marketing research, heterogeneity is generally used to refer to
 a. differences in behavior c. differences in outcome
  b. differences in sensitivity d. differences in characteristics

Question 2

A variable that is coded as either zero or one and that has two distinct levels is called a(n) _____.
 a. regression variable
  b. dummy variable
  c. MANOVA variable
  d. ANOVA variable

[l.stuut]

Answer to Question 1

B
In marketing research, it is primarily differences in sensitivity or responsiveness that is called heterogeneity. This is beta or coefficient heterogeneity.

Answer to Question 2

B

[michelleunicorn]

YES! Correct, THANKS for helping me on my review

[brbarasa]

Thanks for the timely response, appreciate it