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Author Question: Within marketing research, heterogeneity is generally used to refer to a. differences in behavior c. ... (Read 28 times)

michelleunicorn

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on: Jun 29, 2018
Within marketing research, heterogeneity is generally used to refer to
 a. differences in behavior c. differences in outcome
  b. differences in sensitivity d. differences in characteristics

Question 2

A variable that is coded as either zero or one and that has two distinct levels is called a(n) _____.
 a. regression variable
  b. dummy variable
  c. MANOVA variable
  d. ANOVA variable


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l.stuut

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
In marketing research, it is primarily differences in sensitivity or responsiveness that is called heterogeneity. This is beta or coefficient heterogeneity.

Answer to Question 2

B


michelleunicorn

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

jomama

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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