Author Question: Within marketing research, heterogeneity is generally used to refer to a. differences in behavior c. ... (Read 63 times)

michelleunicorn · **on:** Jun 29, 2018

Within marketing research, heterogeneity is generally used to refer to
a. differences in behavior c. differences in outcome
b. differences in sensitivity d. differences in characteristics

Question 2

A variable that is coded as either zero or one and that has two distinct levels is called a(n) _____.
a. regression variable
b. dummy variable
c. MANOVA variable
d. ANOVA variable

l.stuut · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B
In marketing research, it is primarily differences in sensitivity or responsiveness that is called heterogeneity. This is beta or coefficient heterogeneity.

Answer to Question 2

B