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Author Question: Marketing communications planning can be described in terms of a process hierarchy involving all of ... (Read 14 times)

yoroshambo

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on: Jun 29, 2018
Marketing communications planning can be described in terms of a process hierarchy involving all of the following levels except
 a. executive board c. marketing
  b. corporate d. marketing communications

Question 2

Which of the following observations is true of a management contract?
 a. For the supplier, the risk of participating in an international venture is substantially increased.
  b. The supplier will be unable to exercise any amount of operational control.
  c. For the client, expertise that is built up is provided.
  d. For the client, organizational skills that are not available locally can be provided.


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Heffejeff

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
The fourth level in the marketing communications process hierarchy is marketing communications mix.

Answer to Question 2

D


yoroshambo

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

dantucker

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Reply 3 on: Yesterday
:D TYSM

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