This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Marketing communications planning can be described in terms of a process hierarchy involving all of ... (Read 57 times)

yoroshambo

  • Hero Member
  • *****
  • Posts: 566
on: Jun 29, 2018
Marketing communications planning can be described in terms of a process hierarchy involving all of the following levels except
 a. executive board c. marketing
  b. corporate d. marketing communications

Question 2

Which of the following observations is true of a management contract?
 a. For the supplier, the risk of participating in an international venture is substantially increased.
  b. The supplier will be unable to exercise any amount of operational control.
  c. For the client, expertise that is built up is provided.
  d. For the client, organizational skills that are not available locally can be provided.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Heffejeff

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jun 29, 2018
Answer to Question 1

A
The fourth level in the marketing communications process hierarchy is marketing communications mix.

Answer to Question 2

D


yoroshambo

  • Member
  • Posts: 566
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

Jossy

  • Member
  • Posts: 336
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

There are major differences in the metabolism of morphine and the illegal drug heroin. Morphine mostly produces its CNS effects through m-receptors, and at k- and d-receptors. Heroin has a slight affinity for opiate receptors. Most of its actions are due to metabolism to active metabolites (6-acetylmorphine, morphine, and morphine-6-glucuronide).

Did you know?

Liver spots have nothing whatsoever to do with the liver. They are a type of freckles commonly seen in older adults who have been out in the sun without sufficient sunscreen.

Did you know?

Egg cells are about the size of a grain of sand. They are formed inside of a female's ovaries before she is even born.

Did you know?

Multiple sclerosis is a condition wherein the body's nervous system is weakened by an autoimmune reaction that attacks the myelin sheaths of neurons.

Did you know?

In 1885, the Lloyd Manufacturing Company of Albany, New York, promoted and sold "Cocaine Toothache Drops" at 15 cents per bottle! In 1914, the Harrison Narcotic Act brought the sale and distribution of this drug under federal control.

Alternative forms of surgeries involving the uterus, ovaries, and fallopian tubes. The solid lines i Alternative forms of surgeries involving the uterus, ovaries, and fallopian tubes. The solid lines i
Stem Cell Hierarchy Stem Cell Hierarchy
Critical thinking and the evaluation process Critical thinking and the evaluation process
Frequently Used Computer Terms Frequently Used Computer Terms
How to solve inequalities involving absolute values (Part 2) How to solve inequalities involving absolute values (Part 2)
Spinous process Spinous process
Video: Depolarization of the SA node, Action potentials of the myocardium & ANS effects

For a complete list of videos, visit our video library