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Author Question: Selecting channel members with market coverage overlap is especially problematic for: a. ... (Read 18 times)

joe

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on: Jun 29, 2018
Selecting channel members with market coverage overlap is especially problematic for:
 a. Manufacturers in highly intensive distribution.
  b. Manufacturers in highly selective distribution.
  c. Manufacturers of high technology products.
  d. Manufacturers with large product lines.
  e. It is equally troublesome for all of the above.

Question 2

Global standardization reflects a
 a. geocentric orientation. c. local adaptation orientation.
  b. regiocentric orientation. d. polycentric orientation


Yixagurpuldink

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

A
Global standardization reflects a geocentric company orientation. A regional standardization reflects a regiocentric orientation. A local adaptation strategy reflects a polycentric orientation.


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