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Author Question: A well-developed marketing channel comprised of the right channel members can create __________ ... (Read 30 times)

littleanan

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on: Jun 29, 2018
A well-developed marketing channel comprised of the right channel members can create __________ between the manufacturer and channel members.
 a. synergy
  b. problems
  c. a legal partnership
  d. unforeseen obstacles
  e. conflict

Question 2

Which order of entry mode below is ordered from low to high control?
 a. Licensing, direct exporting, joint ventures, wholly-owned subsidiaries
  b. Indirect exporting, licensing, joint ventures, wholly-owned subsidiaries.
  c. Indirect exporting, franchising, direct exporting, branch offices.
  d. Strategic alliances, branch offices, franchising, licensing.


adammoses97

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

B
The entry mode classification that follows a general model of low to high control and risk is: indirect exporting, direct exporting, licensing, franchising, joint ventures, branch offices, wholly-owned subsidiaries. This may be found in the Deciding on the International Entry Mode section (8-3).


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