The What Went Wrong feature in Chapter 11 focuses on a series of missteps at JCPenney under the tenure of then CEO Ron Johnson. According to the feature, Johnson's three most damaging marketing-related mistakes were ________.
A) no testing of ideas in advance, poor product quality, and poor sales training for employees
B) reluctance to embrace online sales, a shift from value-based to cost-based pricing, and poor sales training for employees
C) poor product quality, a total misread of JCPenney's brand, and poor use of social media
D) Fair and Square Pricing, no testing of ideas in advance, and a total misread of JCPenney's brand
E) poor use of social media, Fair and Square Pricing, and poor sales training for employees
Question 2
A KSA matrix is used to determine how well employees carry out the knowledge, skills, and abilities necessary for their tasks.
Indicate whether this statement is true or false.
Faith Ringgold, God Bless America, No. 13 from the series American People.
Shirin Neshat, Rebellious Silence, from the series Women of Allah.
Marjane Satrapi, page from the "Kim Wilde" chapter of the graphic novel Persepolis.
Hokusai, Sunshu Ejiri, from the series Thirty-Six Views of Mount Fuji.
A series of two PET scans. A scan was done when the volunteer’s eyes were either open (left) or ...
Website Feature (Anonymous)