The What Went Wrong feature in Chapter 11 focuses on a series of missteps at JCPenney under the tenure of then CEO Ron Johnson. According to the feature, Johnson's three most damaging marketing-related mistakes were ________.
A) no testing of ideas in advance, poor product quality, and poor sales training for employees
B) reluctance to embrace online sales, a shift from value-based to cost-based pricing, and poor sales training for employees
C) poor product quality, a total misread of JCPenney's brand, and poor use of social media
D) Fair and Square Pricing, no testing of ideas in advance, and a total misread of JCPenney's brand
E) poor use of social media, Fair and Square Pricing, and poor sales training for employees
Question 2
A KSA matrix is used to determine how well employees carry out the knowledge, skills, and abilities necessary for their tasks.
Indicate whether this statement is true or false.
Elrathia kingii growth series with holaspids ranging from 16.2 mm to 39.8 mm in length
Jacob Lawrence, You can buy bootleg whiskey for twenty-five cents a quart, from the Harlem Series.
Eleanor Antin, Constructing Helen, from the series Helen's Odyssey.
Bowen’s Reaction Series
Not sure why this is wrong
Not sure why this is wrong