The What Went Wrong feature in Chapter 11 focuses on a series of missteps at JCPenney under the tenure of then CEO Ron Johnson. According to the feature, Johnson's three most damaging marketing-related mistakes were ________.
A) no testing of ideas in advance, poor product quality, and poor sales training for employees
B) reluctance to embrace online sales, a shift from value-based to cost-based pricing, and poor sales training for employees
C) poor product quality, a total misread of JCPenney's brand, and poor use of social media
D) Fair and Square Pricing, no testing of ideas in advance, and a total misread of JCPenney's brand
E) poor use of social media, Fair and Square Pricing, and poor sales training for employees
Question 2
A KSA matrix is used to determine how well employees carry out the knowledge, skills, and abilities necessary for their tasks.
Indicate whether this statement is true or false.
The world has been horrified recently at a U.S. Congress so polarized and paralyzed that it cannot p
These monolithic figures from Easter Island suggest the contemplative nature of philosophy, which ca
Shirin Neshat, Rebellious Silence, from the series Women of Allah.
Carrie Mae Weems, A Negroid Type, from the series From Here I Saw What Happened and I Cried.
Not sure why this is wrong
We lost the 6th book in the series. After two months, we finally found it.