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Author Question: The What Went Wrong feature in Chapter 11 focuses on a series of missteps at JCPenney under the ... (Read 79 times)

corkyiscool3328

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on: Jul 6, 2018
The What Went Wrong feature in Chapter 11 focuses on a series of missteps at JCPenney under the tenure of then CEO Ron Johnson. According to the feature, Johnson's three most damaging marketing-related mistakes were ________.
 
  A) no testing of ideas in advance, poor product quality, and poor sales training for employees
  B) reluctance to embrace online sales, a shift from value-based to cost-based pricing, and poor sales training for employees
  C) poor product quality, a total misread of JCPenney's brand, and poor use of social media
  D) Fair and Square Pricing, no testing of ideas in advance, and a total misread of JCPenney's brand
  E) poor use of social media, Fair and Square Pricing, and poor sales training for employees

Question 2

A KSA matrix is used to determine how well employees carry out the knowledge, skills, and abilities necessary for their tasks.
 
  Indicate whether this statement is true or false.


chereeb

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Reply #1 on: Jul 6, 2018
Answer to Question 1

D

Answer to Question 2

Answer: FALSE


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