The What Went Wrong feature in Chapter 11 focuses on a series of missteps at JCPenney under the tenure of then CEO Ron Johnson. According to the feature, Johnson's three most damaging marketing-related mistakes were ________.
A) no testing of ideas in advance, poor product quality, and poor sales training for employees
B) reluctance to embrace online sales, a shift from value-based to cost-based pricing, and poor sales training for employees
C) poor product quality, a total misread of JCPenney's brand, and poor use of social media
D) Fair and Square Pricing, no testing of ideas in advance, and a total misread of JCPenney's brand
E) poor use of social media, Fair and Square Pricing, and poor sales training for employees
Question 2
A KSA matrix is used to determine how well employees carry out the knowledge, skills, and abilities necessary for their tasks.
Indicate whether this statement is true or false.
Drake - Doing It Wrong Ft. Stevie Wonder
Pat Steir, The Brueghel Series: A Vanitas of Style.
Eleanor Antin, My Kingdom Is the Right Size, from the series The King of Solana Beach.
A schematic showing that an inertia switch is connected in series between the fuel-pump relay and ...
Capacitors in series and an equivalent capacitor
Ferrante, Chapter 11, Economics & Politics