Author Question: The president of the company wants to better understand the basis on which you, as the marketing ... (Read 54 times)

audie · **on:** Jul 14, 2018

The president of the company wants to better understand the basis on which you, as the marketing manager, selected the promotion mix for a new product. You indicate that the selection of promotion-mix ingredients and the extent to which they are used depend on all of the following except the:
A) organizational resources.
B) nature of the target market.
C) characteristics of the product.
D) personal preferences of the marketer.
E) feasibility of various promotion methods.

Question 2

Jimmy John's Gourmet Sandwiches owners are conducting a SWOT analysis. They list their freaky fast delivery as a(n):
A) threat.
B) weakness.
C) opportunity.
D) strength.
E) plan.