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Author Question: The president of the company wants to better understand the basis on which you, as the marketing ... (Read 53 times)

audie

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on: Jul 14, 2018
The president of the company wants to better understand the basis on which you, as the marketing manager, selected the promotion mix for a new product. You indicate that the selection of promotion-mix ingredients and the extent to which they are used depend on all of the following except the:
 A) organizational resources.
  B) nature of the target market.
  C) characteristics of the product.
  D) personal preferences of the marketer.
  E) feasibility of various promotion methods.

Question 2

Jimmy John's Gourmet Sandwiches owners are conducting a SWOT analysis. They list their freaky fast delivery as a(n):
 A) threat.
  B) weakness.
  C) opportunity.
  D) strength.
  E) plan.


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thall411

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Reply #1 on: Jul 14, 2018
Answer to Question 1

D

Answer to Question 2

D


audie

  • Member
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Reply 2 on: Jul 14, 2018
YES! Correct, THANKS for helping me on my review

jojobee318

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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