The president of the company wants to better understand the basis ...

[audie]

The president of the company wants to better understand the basis on which you, as the marketing manager, selected the promotion mix for a new product. You indicate that the selection of promotion-mix ingredients and the extent to which they are used depend on all of the following except the:
 A) organizational resources.
  B) nature of the target market.
  C) characteristics of the product.
  D) personal preferences of the marketer.
  E) feasibility of various promotion methods.

Question 2

Jimmy John's Gourmet Sandwiches owners are conducting a SWOT analysis. They list their freaky fast delivery as a(n):
 A) threat.
  B) weakness.
  C) opportunity.
  D) strength.
  E) plan.

[thall411]

Answer to Question 1

D

Answer to Question 2

D

[audie]

Gracias!

[rleezy04]

Excellent