Author Question: Furs Unlimited is using a combination of advertising and personal selling to increase the sales of ... (Read 106 times)

SAVANNAHHOOPER23 · **on:** Jul 14, 2018

Furs Unlimited is using a combination of advertising and personal selling to increase the sales of its fur coats. This activity involves the ____ ingredient of the marketing mix.
A) distribution
B) promotion
C) pricing
D) timing
E) product

Question 2

In the growth stage of the product life cycle, competition:
A) is virtually nonexistent.
B) begins as firms introduce their own versions of the product.
C) becomes well-established, with many weaker firms already leaving the market.
D) spurs major price cuts that dramatically cut into profits.