Author Question: Bags Unlimited is using a combination of advertising and personal selling to increase the sales of ... (Read 14 times)

jCorn1234 · **on:** Jul 14, 2018

Bags Unlimited is using a combination of advertising and personal selling to increase the sales of its purses, backpacks, and computer bags. These activities address the _______ element of the marketing mix.
A) distribution
B) promotion
C) pricing
D) timing
E) product

Question 2

Executives at a large grocery retailer are evaluating their financial results for the latest quarter. They have noticed a few key issues damaging profits, including big cost increases from their suppliers, increased cost of regulation, and taxes in a few of the key cities where they operate stores, and increased competition. As a result, the company decides to close its 10 largest stores and concentrate on smaller suburban and rural markets where price competition isn't as fierce.

How will this decision likely affect investors in the company?
A) Higher unemployment
B) Decreased tax revenue
C) Improving profits
D) Increased pay
E) Fewer product choices