Author Question: Driscoe, Inc, is in the process of developing an advertising campaign for its new product. It has ... (Read 36 times)

audragclark

  • Hero Member
  • *****
  • Posts: 579
Driscoe, Inc, is in the process of developing an advertising campaign for its new product. It has identified the group to whom it will direct advertisements and has drafted the advertising objectives. Which of the following is not an advertising objective and thus should be deleted from the list?
 A) Increase product awareness.
  B) Hire a marketing manager within one year.
  C) Convey product information.
  D) Increase sales by 10 percent.
  E) Expand the market share by 5 percent.

Question 2

Harley-Davidson employs a method of inventory control demanding that suppliers deliver parts and raw materials to Harley's production facility just as they are needed and in exactly the right amounts. This type of inventory control is known as
 A) purchase planning.
  B) flexible manufacturing.
  C) just-in-time inventory control.
  D) PERT.
  E) supplier-based inventory control.



helenmarkerine

  • Sr. Member
  • ****
  • Posts: 324
Answer to Question 1

B

Answer to Question 2

C



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Malaria mortality rates are falling. Increased malaria prevention and control measures have greatly improved these rates. Since 2000, malaria mortality rates have fallen globally by 60% among all age groups, and by 65% among children under age 5.

Did you know?

For pediatric patients, intravenous fluids are the most commonly cited products involved in medication errors that are reported to the USP.

Did you know?

The top five reasons that children stay home from school are as follows: colds, stomach flu (gastroenteritis), ear infection (otitis media), pink eye (conjunctivitis), and sore throat.

Did you know?

The toxic levels for lithium carbonate are close to the therapeutic levels. Signs of toxicity include fine hand tremor, polyuria, mild thirst, nausea, general discomfort, diarrhea, vomiting, drowsiness, muscular weakness, lack of coordination, ataxia, giddiness, tinnitus, and blurred vision.

Did you know?

In 1885, the Lloyd Manufacturing Company of Albany, New York, promoted and sold "Cocaine Toothache Drops" at 15 cents per bottle! In 1914, the Harrison Narcotic Act brought the sale and distribution of this drug under federal control.

For a complete list of videos, visit our video library