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Author Question: What are the four primary elements in an organization's promotion mix? Briefly describe each of the ... (Read 35 times)

ssal

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on: Jul 14, 2018
What are the four primary elements in an organization's promotion mix? Briefly describe each of the elements.

Question 2

All of the managerial activities in which managers engage for the purpose of creating goods and services are known as ____ management.
 A) personnel
  B) operations
  C) production
  D) site
  E) plant


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cegalasso

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Reply #1 on: Jul 14, 2018
Answer to Question 1

The four primary elements in an organization's promotion mix include: (1 ) advertising--paid nonpersonal messages communicated to a select audience through a mass medium; (2 ) personal selling--personal communication aimed at informing customers and persuading them to buy a firm's products; (3 ) sale promotion--use of activities or materials as direct inducements to customers or salespersons; and (4 ) public relations--a broad set of communication activities used to create and maintain favorable relationships between an organization and various public groups.

Answer to Question 2

B


ssal

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Reply 2 on: Jul 14, 2018
Excellent

LegendaryAnswers

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Reply 3 on: Yesterday
Wow, this really help

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