What are the four primary elements in an organization's promotion ...

[ssal]

What are the four primary elements in an organization's promotion mix? Briefly describe each of the elements.

Question 2

All of the managerial activities in which managers engage for the purpose of creating goods and services are known as ____ management.
 A) personnel
  B) operations
  C) production
  D) site
  E) plant

[cegalasso]

Answer to Question 1

The four primary elements in an organization's promotion mix include: (1 ) advertising--paid nonpersonal messages communicated to a select audience through a mass medium; (2 ) personal selling--personal communication aimed at informing customers and persuading them to buy a firm's products; (3 ) sale promotion--use of activities or materials as direct inducements to customers or salespersons; and (4 ) public relations--a broad set of communication activities used to create and maintain favorable relationships between an organization and various public groups.

Answer to Question 2

B

[ssal]

Gracias!

[ricroger]

Excellent