Author Question: What are the four primary elements in an organization's promotion mix? Briefly describe each of the ... (Read 29 times)

ssal · **on:** Jul 14, 2018

What are the four primary elements in an organization's promotion mix? Briefly describe each of the elements.

Question 2

All of the managerial activities in which managers engage for the purpose of creating goods and services are known as ____ management.
A) personnel
B) operations
C) production
D) site
E) plant

cegalasso · **Reply #1 on:** Jul 14, 2018

Answer to Question 1

The four primary elements in an organization's promotion mix include: (1 ) advertising--paid nonpersonal messages communicated to a select audience through a mass medium; (2 ) personal selling--personal communication aimed at informing customers and persuading them to buy a firm's products; (3 ) sale promotion--use of activities or materials as direct inducements to customers or salespersons; and (4 ) public relations--a broad set of communication activities used to create and maintain favorable relationships between an organization and various public groups.

Answer to Question 2

B