Author Question: One of the most difficult types of objections to overcome is one based on _____. A) the price of a ... (Read 27 times)

Marty · **on:** Jun 28, 2018

One of the most difficult types of objections to overcome is one based on _____.
A) the price of a product
B) the quality of a product
C) the performance of a product
D) a buyer's loyalty to a competitor
E) a buyer's need for a product

Question 2

The component of a firm's service quality information system that assesses the firm's and competitor's service quality ratings is:
A) solicitation of customer complaints.
B) customer focus group interviews.
C) employee surveys.
D) mystery shopping.
E) total market service quality survey.