When forming customer expectations, price acts as a(n): A) ...

[eruditmonkey@yahoo.com]

When forming customer expectations, price acts as a(n):
 A) enduring service intensifier.
  B) transitory service intensifier.
  C) explicit service promise.
  D) implicit service promise.
  E) situational factor.

Question 2

During the maturity stage of the product life cycle, a firm has four general goals that can be pursued. Which of the following IS NOT one of these options?
 A) divest the product
  B) generate cash flow
  C) steal market share
  D) hold market share
  E) increase share of customer

[poopface]

Answer to Question 1

D

Answer to Question 2

A

[eruditmonkey@yahoo.com]

Thank you

[poopface]

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