Author Question: When forming customer expectations, price acts as a(n): A) enduring service intensifier. B) ... (Read 97 times)

eruditmonkey@yahoo.com

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When forming customer expectations, price acts as a(n):
 A) enduring service intensifier.
  B) transitory service intensifier.
  C) explicit service promise.
  D) implicit service promise.
  E) situational factor.

Question 2

During the maturity stage of the product life cycle, a firm has four general goals that can be pursued. Which of the following IS NOT one of these options?
 A) divest the product
  B) generate cash flow
  C) steal market share
  D) hold market share
  E) increase share of customer



poopface

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Answer to Question 1

D

Answer to Question 2

A



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