Author Question: Of the following customer satisfaction measurement methods, which is the most effective in producing ... (Read 59 times)

cnetterville · **on:** Jun 28, 2018

Of the following customer satisfaction measurement methods, which is the most effective in producing meaningful results?
A) the Scale of 100 approach
B) personal interviews
C) the very dissatisfied/very satisfied approach
D) the combined approach
E) employee surveys

Question 2

Which of the following is the best example of a brand mark?
A) Honda
B) Nike's swoosh
C) WD-40
D) BMW
E) 7-Eleven