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Author Question: Harry is a salesperson for Luxa, a car company. During sales dialogues with potential customers, ... (Read 202 times)

arivle123

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on: Jun 28, 2018
Harry is a salesperson for Luxa, a car company. During sales dialogues with potential customers, Harry usually talks about Luxa being a premium car company that is extremely popular among the wealthiest people in the world. Harry does this to:
 A) appeal to his customers' emotional buying motives.
  B) appeal to his customers' rational buying motives.
  C) state the benefits of buying a Luxa car.
  D) get another appointment from his customers.
  E) state his sales agenda to the customers.

Question 2

The Balanced Scorecard measures performance from a learning and growth perspective.
 
 Indicate whether the statement is true or false


stanleka1

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

True


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