Placing existing customers and prospects in categories based on ...

[lbcchick]

Placing existing customers and prospects in categories based on their sales potential is called ____.
 a. Territory management
  b. Prospecting
  c. Account classification
  d. Customer management
  e. Sales management

Question 2

The concept of market segmentation is more applicable to consumer-goods marketers than to business marketers.
 
 Indicate whether the statement is true or false

[ttt030911]

Answer to Question 1

C

Answer to Question 2

False

[lbcchick]

Gracias!

[smrtceo]

Thanks for the timely response, appreciate it