Author Question: Placing existing customers and prospects in categories based on their sales potential is called ... (Read 83 times)

lbcchick · **on:** Jun 28, 2018

Placing existing customers and prospects in categories based on their sales potential is called ____.
a. Territory management
b. Prospecting
c. Account classification
d. Customer management
e. Sales management

Question 2

The concept of market segmentation is more applicable to consumer-goods marketers than to business marketers.

Indicate whether the statement is true or false