Before attempting to gain commitment, the salesperson should summarize all the benefits their offer (solution) is capable of producing.
Indicate whether the statement is true or false
Question 2
The organizational buying process, which ultimately may lead to the purchase of a new computer, could be set into action by:
A) the existing computer breaking down.
B) a new cost accounting system.
C) an IBM sales presentation.
D) both the existing computer breaking down and a new cost accounting system.
E) any of the answer choices.
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