________ coordinates media advertising, direct mail, personal selling, sales promotion, public ...

Author Question: ________ coordinates media advertising, direct mail, personal selling, sales promotion, public ... (Read 114 times)

jenna1

Hero Member
Posts: 568

on: Jun 28, 2018

________ coordinates media advertising, direct mail, personal selling, sales promotion, public relations, and sponsorships -- to produce a unified, customer-focused promotional message.
a. Indirect evaluation
b. Integrated marketing communications
c. Marketing canaps
d. Branding

Question 2

Researchers measure concepts through a process known as generalization.

Indicate whether the statement is true or false

sierramartinez

Sr. Member
Posts: 313

Reply #1 on: Jun 28, 2018

Answer to Question 1

b

Answer to Question 2

false

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jenna1

Hero Member
Posts: 568

Reply #2 on: Jun 28, 2018

Thank you

sierramartinez

Sr. Member
Posts: 313

Reply #3 on: Jun 28, 2018

No problemo

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Author Question: ________ coordinates media advertising, direct mail, personal selling, sales promotion, public ... (Read 114 times)

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