Author Question: Which type of display has been shown in research to be effective in bringing a brand's name to a ... (Read 59 times)

stock

  • Hero Member
  • *****
  • Posts: 573
Which type of display has been shown in research to be effective in bringing a brand's name to a consumer's active memory and increasing the probability of purchasing that brand?
 a. temporary display
  b. semipermanent display
  c. permanent display
  d. motion display
  e. changeable message display

Question 2

The best way to deal with respondents not knowing the answer to a question is
 a. perform sufficient exploratory research and questionnaire pretesting to understand what the population members are likely to knowor not know.
  b. provide a Don't know response option.
  c. increase the sample size.
  d. All of these are correct.
  e. Both a and b are correct.



Sammyo

  • Sr. Member
  • ****
  • Posts: 329
Answer to Question 1

D

Answer to Question 2

a



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The average office desk has 400 times more bacteria on it than a toilet.

Did you know?

Drying your hands with a paper towel will reduce the bacterial count on your hands by 45–60%.

Did you know?

ACTH levels are normally highest in the early morning (between 6 and 8 A.M.) and lowest in the evening (between 6 and 11 P.M.). Therefore, a doctor who suspects abnormal levels looks for low ACTH in the morning and high ACTH in the evening.

Did you know?

Nearly all drugs pass into human breast milk. How often a drug is taken influences the amount of drug that will pass into the milk. Medications taken 30 to 60 minutes before breastfeeding are likely to be at peak blood levels when the baby is nursing.

Did you know?

Opium has influenced much of the world's most popular literature. The following authors were all opium users, of varying degrees: Lewis Carroll, Charles, Dickens, Arthur Conan Doyle, and Oscar Wilde.

For a complete list of videos, visit our video library