Which type of display has been shown in research to be effective in bringing a brand's name to a consumer's active memory and increasing the probability of purchasing that brand?
a. temporary display
b. semipermanent display
c. permanent display
d. motion display
e. changeable message display
Question 2
The best way to deal with respondents not knowing the answer to a question is
a. perform sufficient exploratory research and questionnaire pretesting to understand what the population members are likely to knowor not know.
b. provide a Don't know response option.
c. increase the sample size.
d. All of these are correct.
e. Both a and b are correct.
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