Author Question: Matchup between spokesperson and audience similarity is especially important when the product or ... (Read 63 times)

dmcintosh · **on:** Jun 28, 2018

Matchup between spokesperson and audience similarity is especially important when the product or service in question is one where audience members are heterogeneous in terms of their taste and attribute preferences.

Indicate whether the statement is true or false

Question 2

It is not important whether the Internet is recognized as a direct-response medium or not.

Indicate whether the statement is true or false