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Author Question: Matchup between spokesperson and audience similarity is especially important when the product or ... (Read 49 times)

dmcintosh

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on: Jun 28, 2018
Matchup between spokesperson and audience similarity is especially important when the product or service in question is one where audience members are heterogeneous in terms of their taste and attribute preferences.
 
 Indicate whether the statement is true or false

Question 2

It is not important whether the Internet is recognized as a direct-response medium or not.
 
 Indicate whether the statement is true or false


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macmac

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

F


dmcintosh

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

softEldritch

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Reply 3 on: Yesterday
Excellent

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