Matchup between spokesperson and audience similarity is ...

[dmcintosh]

Matchup between spokesperson and audience similarity is especially important when the product or service in question is one where audience members are heterogeneous in terms of their taste and attribute preferences.
 
 Indicate whether the statement is true or false

Question 2

It is not important whether the Internet is recognized as a direct-response medium or not.
 
 Indicate whether the statement is true or false

[macmac]

Answer to Question 1

T

Answer to Question 2

F

[dmcintosh]

Excellent

[adf223]

Thanks for the timely response, appreciate it