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Author Question: Benefit positioning often refers to the functional benefits the brand offers. What else can it refer ... (Read 127 times)

P68T

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on: Jun 28, 2018
Benefit positioning often refers to the functional benefits the brand offers. What else can it refer to?
 a. there are no other kind of benefits
  b. powerful emotional benefits that differentiate the brand in situations where all the competitors offer comparable functional benefits
  c. the perceived utilities set with which consumers interpret the brand's messages
  d. insignificant benefits such as peace of mind or prestige benefits

Question 2

Which of the following would find NO reason to use marketing research?
 a. A large state-supported university
  b. A small landscaping company in a small town
  c. A police department of a large metropolitan city
  d. A company like Proctor and Gamble that manufactures consumer goods
  e. All of these would find some reason to use marketing research.


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deja

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

e


P68T

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Reply #2 on: Jun 28, 2018
Thank you


deja

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Reply #3 on: Jun 28, 2018
No problemo


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