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Author Question: Folgers launched a new brand initiative called Happy Mornings: the Revenge of the Yellow People.. ... (Read 33 times)

colton

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on: Jun 28, 2018
Folgers launched a new brand initiative called Happy Mornings: the Revenge of the Yellow People.. Using STP, they changed their brand positioning as part of a strategy that
 a. brings color to the brand reputation
  b. addresses a new target group in terms that are relevant to their lifestyles
  c. uses nostalgia for 1950's monster movies to remind Boomers to drink their brand
  d. none of these statements explain what Folgers is doing with their new campaign

Question 2

Marketing research firms that collect certain information on a regular basis, which they then sell to interested clients, are involved in what kind of research?
 a. Syndicated
  b. Subscription
  c. Institutional
  d. Licensed
  e. Copyrighted


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mmj22343

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

a


colton

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Reply #2 on: Jun 28, 2018
Correct answers!


mmj22343

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Reply #3 on: Jun 28, 2018
Great! Please up vote :D


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