This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Folgers launched a new brand initiative called Happy Mornings: the Revenge of the Yellow People.. ... (Read 118 times)

colton

  • Hero Member
  • *****
  • Posts: 627
on: Jun 28, 2018
Folgers launched a new brand initiative called Happy Mornings: the Revenge of the Yellow People.. Using STP, they changed their brand positioning as part of a strategy that
 a. brings color to the brand reputation
  b. addresses a new target group in terms that are relevant to their lifestyles
  c. uses nostalgia for 1950's monster movies to remind Boomers to drink their brand
  d. none of these statements explain what Folgers is doing with their new campaign

Question 2

Marketing research firms that collect certain information on a regular basis, which they then sell to interested clients, are involved in what kind of research?
 a. Syndicated
  b. Subscription
  c. Institutional
  d. Licensed
  e. Copyrighted


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

mmj22343

  • Sr. Member
  • ****
  • Posts: 297
Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

a


colton

  • Hero Member
  • *****
  • Posts: 627
Reply #2 on: Jun 28, 2018
Correct answers!


mmj22343

  • Sr. Member
  • ****
  • Posts: 297
Reply #3 on: Jun 28, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

For about 100 years, scientists thought that peptic ulcers were caused by stress, spicy food, and alcohol. Later, researchers added stomach acid to the list of causes and began treating ulcers with antacids. Now it is known that peptic ulcers are predominantly caused by Helicobacter pylori, a spiral-shaped bacterium that normally exist in the stomach.

Did you know?

Asthma occurs in one in 11 children and in one in 12 adults. African Americans and Latinos have a higher risk for developing asthma than other groups.

Did you know?

It is widely believed that giving a daily oral dose of aspirin to heart attack patients improves their chances of survival because the aspirin blocks the formation of new blood clots.

Did you know?

A recent study has found that following a diet rich in berries may slow down the aging process of the brain. This diet apparently helps to keep dopamine levels much higher than are seen in normal individuals who do not eat berries as a regular part of their diet as they enter their later years.

Did you know?

Approximately 25% of all reported medication errors result from some kind of name confusion.

Photograph of the retina of the eye. The optic disk appears yellow and the retinal arteries radiate Photograph of the retina of the eye. The optic disk appears yellow and the retinal arteries radiate
Cerebral angiography. The four angiograms each reveal the distribution of blood vessels supplying th Cerebral angiography. The four angiograms each reveal the distribution of blood vessels supplying th
Disulfide bonds are yellow; the three chains are colored Disulfide bonds are yellow; the three chains are colored
Alan Price - Poor People Alan Price - Poor People
Corbel Vault, Interior of Tholos, The So-called Treasury of Atreus Corbel Vault, Interior of Tholos, The So-called Treasury of Atreus
Video: Bipolar Disorder

For a complete list of videos, visit our video library