This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Folgers launched a new brand initiative called Happy Mornings: the Revenge of the Yellow People.. ... (Read 120 times)

colton

  • Hero Member
  • *****
  • Posts: 627
on: Jun 28, 2018
Folgers launched a new brand initiative called Happy Mornings: the Revenge of the Yellow People.. Using STP, they changed their brand positioning as part of a strategy that
 a. brings color to the brand reputation
  b. addresses a new target group in terms that are relevant to their lifestyles
  c. uses nostalgia for 1950's monster movies to remind Boomers to drink their brand
  d. none of these statements explain what Folgers is doing with their new campaign

Question 2

Marketing research firms that collect certain information on a regular basis, which they then sell to interested clients, are involved in what kind of research?
 a. Syndicated
  b. Subscription
  c. Institutional
  d. Licensed
  e. Copyrighted


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

mmj22343

  • Sr. Member
  • ****
  • Posts: 297
Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

a


colton

  • Hero Member
  • *****
  • Posts: 627
Reply #2 on: Jun 28, 2018
Correct answers!


mmj22343

  • Sr. Member
  • ****
  • Posts: 297
Reply #3 on: Jun 28, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

Alzheimer's disease affects only about 10% of people older than 65 years of age. Most forms of decreased mental function and dementia are caused by disuse (letting the mind get lazy).

Did you know?

Pubic lice (crabs) are usually spread through sexual contact. You cannot catch them by using a public toilet.

Did you know?

Approximately 500,000 babies are born each year in the United States to teenage mothers.

Did you know?

The strongest synthetic topical retinoid drug available, tazarotene, is used to treat sun-damaged skin, acne, and psoriasis.

Did you know?

The term pharmacology is derived from the Greek words pharmakon("claim, medicine, poison, or remedy") and logos ("study").

Map showing conservation areas as part of the Canadian Boreal Initiative. Map showing conservation areas as part of the Canadian Boreal Initiative.
yellow snake yellow snake
Aggregates are people who happen to be in the same place at the same time. Aggregates are people who happen to be in the same place at the same time.
Democracy (or “democratization”) is a global social movement. People all over the world yearn ... Democracy (or “democratization”) is a global social movement. People all over the world yearn ...
The energy set-point view that is the basis of many people’s thinking about hunger and eating. The energy set-point view that is the basis of many people’s thinking about hunger and eating.
Staphylococcus aureus cells (yellow) stuck in mucus secreted by human nasal epithelial cells. Staphylococcus aureus cells (yellow) stuck in mucus secreted by human nasal epithelial cells.
Video: Evolutionary tree of life Animation

For a complete list of videos, visit our video library