Folgers launched a new brand initiative called Happy Mornings: ...

[colton]

Folgers launched a new brand initiative called Happy Mornings: the Revenge of the Yellow People.. Using STP, they changed their brand positioning as part of a strategy that
 a. brings color to the brand reputation
  b. addresses a new target group in terms that are relevant to their lifestyles
  c. uses nostalgia for 1950's monster movies to remind Boomers to drink their brand
  d. none of these statements explain what Folgers is doing with their new campaign

Question 2

Marketing research firms that collect certain information on a regular basis, which they then sell to interested clients, are involved in what kind of research?
 a. Syndicated
  b. Subscription
  c. Institutional
  d. Licensed
  e. Copyrighted

[mmj22343]

Answer to Question 1

B

Answer to Question 2

a

[colton]

Correct answers!

[mmj22343]

Great! Please up vote