This topic contains a solution. Click here to go to the answer

Author Question: Rob is an outstanding skier who is often called upon by other consumers for advice about water skis. ... (Read 141 times)

audragclark

  • Hero Member
  • *****
  • Posts: 579
Rob is an outstanding skier who is often called upon by other consumers for advice about water skis. For this product category, Rob apparently is considered a(n) _____.
 a. laggard
  b. opinion leader
  c. innovator
  d. endorser
  e. market major

Question 2

_____ involves in-depth, one-on-one interviews that typically last between 30 minutes to more than one hour and attempts to get at the root, or deep, reasons for why individual consumers buy certain products and brands.
 a. Chaining
  b. Laddering
  c. Dissecting
  d. Unraveling
  e. Peeling



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ju

  • Sr. Member
  • ****
  • Posts: 325
Answer to Question 1

b

Answer to Question 2

b




ju

  • Sr. Member
  • ****
  • Posts: 325

 

Did you know?

People with high total cholesterol have about two times the risk for heart disease as people with ideal levels.

Did you know?

The human body produces and destroys 15 million blood cells every second.

Did you know?

The people with the highest levels of LDL are Mexican American males and non-Hispanic black females.

Did you know?

Amoebae are the simplest type of protozoans, and are characterized by a feeding and dividing trophozoite stage that moves by temporary extensions called pseudopodia or false feet.

Did you know?

Approximately 500,000 babies are born each year in the United States to teenage mothers.

For a complete list of videos, visit our video library