This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Rob is an outstanding skier who is often called upon by other consumers for advice about water skis. ... (Read 115 times)

audragclark

  • Hero Member
  • *****
  • Posts: 579
on: Jun 28, 2018
Rob is an outstanding skier who is often called upon by other consumers for advice about water skis. For this product category, Rob apparently is considered a(n) _____.
 a. laggard
  b. opinion leader
  c. innovator
  d. endorser
  e. market major

Question 2

_____ involves in-depth, one-on-one interviews that typically last between 30 minutes to more than one hour and attempts to get at the root, or deep, reasons for why individual consumers buy certain products and brands.
 a. Chaining
  b. Laddering
  c. Dissecting
  d. Unraveling
  e. Peeling


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ju

  • Sr. Member
  • ****
  • Posts: 325
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

b


audragclark

  • Hero Member
  • *****
  • Posts: 579
Reply #2 on: Jun 28, 2018
Correct answers!


ju

  • Sr. Member
  • ****
  • Posts: 325
Reply #3 on: Jun 28, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

There are 60,000 miles of blood vessels in every adult human.

Did you know?

Though methadone is often used to treat dependency on other opioids, the drug itself can be abused. Crushing or snorting methadone can achieve the opiate "rush" desired by addicts. Improper use such as these can lead to a dangerous dependency on methadone. This drug now accounts for nearly one-third of opioid-related deaths.

Did you know?

If all the neurons in the human body were lined up, they would stretch more than 600 miles.

Did you know?

Most strokes are caused when blood clots move to a blood vessel in the brain and block blood flow to that area. Thrombolytic therapy can be used to dissolve the clot quickly. If given within 3 hours of the first stroke symptoms, this therapy can help limit stroke damage and disability.

Did you know?

In 1864, the first barbiturate (barbituric acid) was synthesized.

Plant-transpired water vapour mist rising from a tropical rain forest. Plant-transpired water vapour mist rising from a tropical rain forest.
Types of obligatory salt and water exchanges in a terrestrial animal. Types of obligatory salt and water exchanges in a terrestrial animal.
This lithograph by Currier and Ives gives an erroneous impression of the “battle.” Major Robert Ande This lithograph by Currier and Ives gives an erroneous impression of the “battle.” Major Robert Ande
Luna Park at Coney Island was a vast living theater in which strollers were both spectators and acto Luna Park at Coney Island was a vast living theater in which strollers were both spectators and acto
People whose behaviors violate norms are often called mentally ill. “Why else would they do such ... People whose behaviors violate norms are often called mentally ill. “Why else would they do such ...
Diversion of surface water Diversion of surface water
Video: Epinephrine/NE (heart rate, altered blood flow, glycogenolysis & bronchodilation)

For a complete list of videos, visit our video library