This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Rob is an outstanding skier who is often called upon by other consumers for advice about water skis. ... (Read 138 times)

audragclark

  • Hero Member
  • *****
  • Posts: 579
on: Jun 28, 2018
Rob is an outstanding skier who is often called upon by other consumers for advice about water skis. For this product category, Rob apparently is considered a(n) _____.
 a. laggard
  b. opinion leader
  c. innovator
  d. endorser
  e. market major

Question 2

_____ involves in-depth, one-on-one interviews that typically last between 30 minutes to more than one hour and attempts to get at the root, or deep, reasons for why individual consumers buy certain products and brands.
 a. Chaining
  b. Laddering
  c. Dissecting
  d. Unraveling
  e. Peeling


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ju

  • Sr. Member
  • ****
  • Posts: 325
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

b


audragclark

  • Hero Member
  • *****
  • Posts: 579
Reply #2 on: Jun 28, 2018
Correct answers!


ju

  • Sr. Member
  • ****
  • Posts: 325
Reply #3 on: Jun 28, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

When Gabriel Fahrenheit invented the first mercury thermometer, he called "zero degrees" the lowest temperature he was able to attain with a mixture of ice and salt. For the upper point of his scale, he used 96°, which he measured as normal human body temperature (we know it to be 98.6° today because of more accurate thermometers).

Did you know?

Cyanide works by making the human body unable to use oxygen.

Did you know?

As the western states of America were settled, pioneers often had to drink rancid water from ponds and other sources. This often resulted in chronic diarrhea, causing many cases of dehydration and death that could have been avoided if clean water had been available.

Did you know?

The Centers for Disease Control and Prevention has released reports detailing the deaths of infants (younger than 1 year of age) who died after being given cold and cough medications. This underscores the importance of educating parents that children younger than 2 years of age should never be given over-the-counter cold and cough medications without consulting their physicians.

Did you know?

Addicts to opiates often avoid treatment because they are afraid of withdrawal. Though unpleasant, with proper management, withdrawal is rarely fatal and passes relatively quickly.

St. John's Water Dog (Extinct) St. John's Water Dog (Extinct)
Salt water lake Salt water lake
Soil Cleans Water Soil Cleans Water
Water Vapor and Liquid Water Water Vapor and Liquid Water
Water and Body Fluids Water and Body Fluids
The water cycle The water cycle
Video: Replication of DNA and Chromosomes/ How do cells replicate their DNA? (Animation) no Audio

For a complete list of videos, visit our video library