This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Rob is an outstanding skier who is often called upon by other consumers for advice about water skis. ... (Read 137 times)

audragclark

  • Hero Member
  • *****
  • Posts: 579
on: Jun 28, 2018
Rob is an outstanding skier who is often called upon by other consumers for advice about water skis. For this product category, Rob apparently is considered a(n) _____.
 a. laggard
  b. opinion leader
  c. innovator
  d. endorser
  e. market major

Question 2

_____ involves in-depth, one-on-one interviews that typically last between 30 minutes to more than one hour and attempts to get at the root, or deep, reasons for why individual consumers buy certain products and brands.
 a. Chaining
  b. Laddering
  c. Dissecting
  d. Unraveling
  e. Peeling


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ju

  • Sr. Member
  • ****
  • Posts: 325
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

b


audragclark

  • Hero Member
  • *****
  • Posts: 579
Reply #2 on: Jun 28, 2018
Correct answers!


ju

  • Sr. Member
  • ****
  • Posts: 325
Reply #3 on: Jun 28, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

Drug abusers experience the following scenario: The pleasure given by their drug (or drugs) of choice is so strong that it is difficult to eradicate even after years of staying away from the substances involved. Certain triggers may cause a drug abuser to relapse. Research shows that long-term drug abuse results in significant changes in brain function that persist long after an individual stops using drugs. It is most important to realize that the same is true of not just illegal substances but alcohol and tobacco as well.

Did you know?

Though Candida and Aspergillus species are the most common fungal pathogens causing invasive fungal disease in the immunocompromised, infections due to previously uncommon hyaline and dematiaceous filamentous fungi are occurring more often today. Rare fungal infections, once accurately diagnosed, may require surgical debridement, immunotherapy, and newer antifungals used singly or in combination with older antifungals, on a case-by-case basis.

Did you know?

A seasonal flu vaccine is the best way to reduce the chances you will get seasonal influenza and spread it to others.

Did you know?

More than one-third of adult Americans are obese. Diseases that kill the largest number of people annually, such as heart disease, cancer, diabetes, stroke, and hypertension, can be attributed to diet.

Did you know?

Long-term mental and physical effects from substance abuse include: paranoia, psychosis, immune deficiencies, and organ damage.

Electrocardiography. (a) Electrodes are placed on the patient’s chest to record the electrical event Electrocardiography. (a) Electrodes are placed on the patient’s chest to record the electrical event
Photograph of the flea that transmits Yersinia pestis to cause bubonic plague, called the oriental r Photograph of the flea that transmits Yersinia pestis to cause bubonic plague, called the oriental r
Water caltrop Water caltrop
Osmosis: Water moves from an area of low solute concentration to an area of higher solute ... Osmosis: Water moves from an area of low solute concentration to an area of higher solute ...
With the research technique called brainbow, each neuron is labeled with a different color, ... With the research technique called brainbow, each neuron is labeled with a different color, ...
The Nutrient Fact Panel on the food label can help consumers make smart nutrition choices The Nutrient Fact Panel on the food label can help consumers make smart nutrition choices
Video: Digestion Animation

For a complete list of videos, visit our video library