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Author Question: Rob is an outstanding skier who is often called upon by other consumers for advice about water skis. ... (Read 113 times)

audragclark

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on: Jun 28, 2018
Rob is an outstanding skier who is often called upon by other consumers for advice about water skis. For this product category, Rob apparently is considered a(n) _____.
 a. laggard
  b. opinion leader
  c. innovator
  d. endorser
  e. market major

Question 2

_____ involves in-depth, one-on-one interviews that typically last between 30 minutes to more than one hour and attempts to get at the root, or deep, reasons for why individual consumers buy certain products and brands.
 a. Chaining
  b. Laddering
  c. Dissecting
  d. Unraveling
  e. Peeling


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ju

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

b


audragclark

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Reply #2 on: Jun 28, 2018
Correct answers!


ju

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Reply #3 on: Jun 28, 2018
Great! Please up vote :D


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