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Author Question: Which of the following is NOT a step in evaluating sales promotion ideas? a. identify the objectives ... (Read 93 times)

torybrooks

  • Hero Member
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  • Posts: 500
on: Jun 28, 2018
Which of the following is NOT a step in evaluating sales promotion ideas?
 a. identify the objectives
  b. achieve agreement
  c. evaluation system
  d. identify the budget
  e. None of these are correct.

Question 2

In general, there are four combinations of advertising and price elasticities. Which of the following is NOT one of the combinations?
 a. grow volume via price discounting
  b. increase advertising and/or discount prices
  c. maintain the status quo
  d. build image via increased advertising
  e. decrease prices and advertising expenses


Kaytorgator

  • Sr. Member
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  • Posts: 345
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

e


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