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Author Question: Which type of promotion do retailers use to encourage repeat purchasing from customers? a. coupons ... (Read 55 times)

Pineappleeh

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  • Posts: 585
on: Jun 28, 2018
Which type of promotion do retailers use to encourage repeat purchasing from customers?
 a. coupons
  b. frequent-shopper programs
  c. price deals
  d. premiums
  e. samples

Question 2

Advertising's long-term role has been described as Strong advertising represents a deposit in the brand equity bank.. By strong is meant the advertising _____.
 a. is repeated at least three times
  b. provides sufficient product information as well as an emotional appeal
  c. includes convincing arguments for purchase
  d. is different, relevant, held in high esteem, and memorable
  e. is credible, informative, and humorous


TDubDCFL

  • Sr. Member
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  • Posts: 357
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

d


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