Author Question: Which of the following is a hedonic benefit consumers obtain when taking advantage of sales ... (Read 35 times)

tatyanajohnson · **on:** Jun 29, 2018

Which of the following is a hedonic benefit consumers obtain when taking advantage of sales promotion offers?
a. obtaining monetary savings
b. reducing search and decision costs
c. obtaining improved product quality
d. accomplishing a sense of being a wise shopper
e. All of these are correct.

Question 2

Once brand-specific beliefs and attitudes are formed as the outcome from firsthand product usage experience, subsequent marketing communications _____.
a. are not necessary
b. should increase in intensity
c. should decrease in intensity
d. serve to guarantee brand loyalty
e. serve to reinforce the consumers' beliefs and attitudes