The target of sales promotion can be _____.
a. retailers, consumers, and the sales force
b. retailers, manufacturers, and the sales force
c. retailers, consumers, and manufacturers
d. wholesalers, retailers, and manufacturers
e. competitors, retailers, and consumers
Question 2
Because it attempts to guide people toward a change to their beliefs, attitudes, or behavior, persuasion is, by definition, unethical.
a. True
b. False
Indicate whether the statement is true or false