Author Question: What is the frequency of a media schedule in which 20 percent are reached one time, 40 percent are ... (Read 254 times)

09madisonrousseau09

  • Hero Member
  • *****
  • Posts: 559
What is the frequency of a media schedule in which 20 percent are reached one time, 40 percent are reached two times, 20 percent are reached three times, and 10 percent four times?
 a. 1
  b. 2
  c. 2.2
  d. 3
  e. 3.3

Question 2

_____ represents information about consumers' behavior in a particular product category or set of related categories.
 a. Demographics
  b. Behaviorgraphics
  c. Psychographics
  d. Geodemographics
  e. Lifestyle analysis



wergv

  • Sr. Member
  • ****
  • Posts: 365
Answer to Question 1

c

Answer to Question 2

b



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Historic treatments for rheumatoid arthritis have included gold salts, acupuncture, a diet consisting of apples or rhubarb, nutmeg, nettles, bee venom, bracelets made of copper, prayer, rest, tooth extractions, fasting, honey, vitamins, insulin, snow collected on Christmas, magnets, and electric convulsion therapy.

Did you know?

Coca-Cola originally used coca leaves and caffeine from the African kola nut. It was advertised as a therapeutic agent and "pickerupper." Eventually, its formulation was changed, and the coca leaves were removed because of the effects of regulation on cocaine-related products.

Did you know?

There are over 65,000 known species of protozoa. About 10,000 species are parasitic.

Did you know?

Signs of depression include feeling sad most of the time for 2 weeks or longer; loss of interest in things normally enjoyed; lack of energy; sleep and appetite disturbances; weight changes; feelings of hopelessness, helplessness, or worthlessness; an inability to make decisions; and thoughts of death and suicide.

Did you know?

More than 34,000 trademarked medication names and more than 10,000 generic medication names are in use in the United States.

For a complete list of videos, visit our video library