Author Question: Gross rating points (GRPs) are a function of the percentage paying attention to an ad (whether on ... (Read 31 times)

Beheh · **on:** Jun 29, 2018

Gross rating points (GRPs) are a function of the percentage paying attention to an ad (whether on social media or traditional media) and the frequency of times the audience pays attention.
a. True
b. False
Indicate whether the statement is true or false

Question 2

The brand adoption process is concerned with the issue of how an innovation is communicated and adopted throughout the marketplace.
a. True
b. False
Indicate whether the statement is true or false