The expected outcomes from fundamental and implementation ...

[sabina]

The expected outcomes from fundamental and implementation decisions are enhancing brand equity and establishing momentum.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The objective of marketing communications is to enhance brand equity as a means of moving customers to favorable action toward the brand.
 a. True
  b. False
 Indicate whether the statement is true or false

[Viet Thy]

Answer to Question 1

False

Answer to Question 2

True